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The Bumble dating site not only encourages women to make the first move—it requires them to. After all, this isn’t dating in the 1920s, it’s dating in the 2020s! Things have changed and Bumble has chosen to reflect that. Bumble is also the right place for women who want to take back the power in the online dating sphere. Homosexuals are also welcome on the website. The idea behind it is brilliant — allowing the female users to make the first move, protecting them from unwanted messages that they would usually get on other dating sites.

With restaurants and bars reopened, dating doesn't have to be done just virtually anymore. You can actually meet a real person face-to-face again.

Expecting such venues to be the preferred option, female-oriented dating app Bumble(NASDAQ: BMBL) is opening its own restaurant to facilitate meetups. Bumble Brew will offer 'the convenience of a casual all-day cafe by day with the ambiance of an intimate restaurant and wine bar at night.' It will open its doors in New York City on July 24.

Investors, though, might wonder: What's a dating app doing running a restaurant?

Creating unique experiences

There's a certain sense to the project. Because Bumble is a female-focused brand where it's up to women to make contact first with a potential partner, a branded cafe could offer women a greater sense of security and safety in meeting with someone new.

Bumble has some experience with this sort of thing. A few years ago it launched Bumble Hive, a series of pop-up spaces in cities like New York, London, and Los Angeles where guests received complimentary entertainment, drinks, and snacks while participating in a live seminar.

Bumble Brew was originally supposed to open in 2019 and offer 'date-friendly' food, meaning you wouldn't make a mess of yourself while eating. That concept was postponed and the menu was eventually reimagined under the tutelage of Delicious Hospitality Group, the operator of several intimate cafes in New York's upscale neighborhoods of SoHo, Nolita ('northern Little Italy'), and Hudson Yards. Bumble Brew will now serve Italian food. Mangia!

Not the buzz it expected to generate

Bumble, though, has been struggling as a publicly traded company. Despite shares currently trading some 26% above their February initial public offering price, the stock opened at $76 per share that day. This means that initial investors have lost 28% since first buying in.

It reported first-quarter earnings of $1.69 per share on revenue of $171 million compared to Wall Street's expectations of $165 million in revenue generating a net loss of $0.03 per share.

Even on an adjusted basis, Bumble was doing much better than forecast, but analysts weren't moved by the beat or by its rosy outlook for the current quarter and the full year. Bumble and its Badoo sister brand didn't move the needle nearly as much as they should have, and valuation remains a concern.

Bumble regained a lot of the ground lost after its tumble, which means its valuation isn't much better than it was. The stock trades at nosebleed levels compared to future earnings expectations (not unheard of for a company transitioning from losses to profits), and also at more than 10 times sales, and it still isn't producing any free cash flow yet, which opening a restaurant likely won't help.

Staying in its lane

The restaurant itself shouldn't be a deal breaker for investors, since it's just a single location. The risk, of course, comes if Bumble decides to scale up its culinary ambitions and run a chain of cafes.

Bumble at its heart is a tech stock, which is a very different from a restaurant chain. Similar concerns arose when rival Match Group launched a video miniseries for its Tinder service.

At least with Bumble Brew, the situation is more like that of mall operator Simon Property Group acquiring bankrupt retailers, but handing off operations to brand management firm Authentic Brands Group, because running a retail store is not the same as owning a mall.

It's smart that Bumble is partnering with a company that specializes in creating unique dining experiences, though replicating them is not easy; Delicious Hospitality has built only a handful of locations.

Bumble could still sting

Investing legend Peter Lynch had a term for when companies pursue dreams far afield from their circle of competence. He called it 'deworsification,' meaning the business is not diversifying to build strength but is instead engaging in empire building, a pursuit that could bring the whole enterprise down.

Bumble hasn't entered diworsification territory yet, but investors should keep an eye on whether it tries to roll out this concept to more locations or if it goes off on other tangents, undertaking projects that have little to do with its core virtual matchmaking business.

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If you ask friends for Bumble advice, most people will say the most important thing is choosing the best dating profile pictures. They’re right, but they’re only half right.

It’s important to create a good profile that attracts the right people, but the work doesn’t stop there. It’s also crucial to have great conversations. And still, it doesn’t stop there, you also need fun Bumble openers to help you stand out!

It’s true that if you want to get more matches, you need attractive pictures that show off your best self. But if you want to get more dates, and especially if you’re serious about finding someone you connect with, you need great opening lines to back your photos up.

You only get one chance to make a good first impression, which is especially true on Bumble. Since it’s up to the woman to reach out and make the first move, the pressure is all on you for it to go well; without a good opener, you’ll get lost in a sea of messages.

But fear not! It’s smart to have openers prepared that you can personalize for different people. The next time you match with someone, try one of these Bumble openers and see where it takes you. They’re so much better than “Hey, how are you?”

Fun Bumble Openers to Get the Convo Going

“What’s your dog’s name?”

Matching with a guy who has a dog in one of his profile pictures is like striking gold. It’s one of those Bumble openers that practically writes itself. You can ask the dog’s name, if the dog is his, and how the dog felt about wearing a dinosaur costume for Halloween (or whatever else the dog is doing in the picture).

People love to talk about their pets, so if you see one in a photo, bring it up. You’re nearly guaranteed to get a response and get the conversation going.

“What’s the most interesting thing that happened to you this week?”

It’s a somewhat generic question, but we still think it’s one of the best Bumble openers. When you ask someone “How are you?” they usually just say “I’m fine, thanks.” But when you specifically ask them to recount something interesting that happened to them, they’ll actually stop and think about it.

It’s a thoughtful way to start a conversation and shows you actually want to hear their response. Even if your connection goes nowhere, at least you’ll get a good story or anecdote out of it.

“Here are my most unpopular opinions: I don’t like bacon and I think Tom Hanks is overrated. Fingers crossed we can still make it work. What are yours?”

Sharing your hot takes and unpopular opinions is one of the best Bumble openers for a few reasons. One, it lets you inject personality into your conversation from the start and paints a specific portrait of your personality. Two, it begs for a response.

When you take a strong opposing stance against something so universally beloved, people can’t help but comment on it and ask follow-up questions. And three, it invites people to contribute their own hot takes and unpopular opinions. This type of message will get the responses flowing in.

“What’s the best thing you’ve read, watched, or listened to lately?”

This isn’t the most unique opener ever, but it’s still a solid one you can use with anybody. Everyone has a book, article, movie, TV show, or podcast they can’t get out of their head, and everyone likes sharing recommendations.

These are easy, approachable topics anyone can talk about, and they open up the conversation to go in many directions. Even if you don’t form a love connection with someone, you’ll still learn what to read, watch, and listen to next.

“Want to get drinks on Thursday at 7:30?”

Sometimes, the best Bumble openers are the simplest. Does someone give you butterflies? Are you intrigued by their profile? Do you want to skip the chit-chat and get right to the date? Then throw caution to the wind and start your conversation by asking them out.

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No pickup lines, no pleasantries, no beating around the bush and waiting for the other person to make a move. Just cutting right to the chase. Yes, it really is that easy and it has a surprisingly high success rate because confidence is sexy.

People can tell when they’re being fed a generic Bumble opener. It can come off as lazy, and it doesn’t feel good to get the same copy-and-paste line that everyone else got. It’s important to personalize your Bumble opener wherever possible.

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It only takes a few extra seconds to make it clear that you actually read their profile and are interested in them. Start with: “Want to get drinks on Thursday at 7:30?” And add: “Since you love craft beer, I thought we could go to the new brewery downtown.”

Always remember -a little personalization goes a long way in the online dating game. And it’s worth putting the effort in!

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